SIKA PURPOSE & BRAND
Sika’s purpose is to anticipate and meet future challenges by providing reliable, innovative, sustainable, and long-lasting solutions in the construction, building, and manufacturing industries. In everything we do, we provide a seal of quality which our employees, customers, and all stakeholders can rely on – building trust every day.
Identity Fuels Innovation
Branding lends products a distinct identity and associates them with a specific set of values. This fact was recognized early in Sika’s history by founder Kaspar Winkler, who coined the company’s name and designed its logo. Having changed only slightly since its creation, the logo epitomizes continuity and solidity, and it is recognized across the world as synonymous with innovation, quality, and customer proximity.
The combined word/ picture trademark has proven a valuable global asset during the Sika Group’s decades-long expansion and is readily accepted across all cultural boundaries. Customers throughout the world can rest assured that they will receive Sika quality and service wherever they see the Sika logo.
Given the heightened awareness of the Sika brand, particularly the graphic word trademark, the company attaches high priority to a consistent and standardized use of the logo and the associated corporate image guidelines, and verifies compliance with them. The various attempts, in recent years, to copy the logo only serve to underline its enormous intangible value for the company.
The three attributes that form the backbone of the Sika brand personality are pioneering, team-oriented, and committed. Today they shape the awareness of Sika employees worldwide.The three attributes that form the backbone of the Sika brand personality are pioneering, team-oriented, and committed. Today they shape the awareness of Sika employees worldwide.
Experiencing the Sika Brand
Sika successfully integrates the “Building Trust” tagline into its communication strategy. The implications of this pledge for Sika’s brand positioning can be described as follows